Helvetika.studio
All rights reserved
[
Helvetika
‒
SELECTED PROJECT /
]
Client:
Michael Page
Services:
Case study, Performance optimization
Team:
ND® Creative team
Stack:
Framer, Figma, Cinema 4D
[
Helvetika
‒
intro /
]
Finding the balance between visual expression and a system built to last.
The project began with a simple goal: create an identity that feels distinctive without unnecessary complexity. We combined expressive imagery, restrained typography, and a flexible visual system designed to work across digital and physical touchpoints.
The assignment was to dissect complex UI components and establish a unified vocabulary that ensures seamless communication between design systems and engineering teams.
[
Helvetika
‒
challenge /
課題と理解
]
Turning strong visual ideas into one clear and recognizable identity.
The early direction had character and strong visual potential, but photography, typography, and composition still felt like separate ideas rather than parts of one cohesive identity.
The challenge was to create a shared visual logic without losing that expressive quality, giving the brand enough structure to remain recognizable and consistent across different formats and touchpoints.
[
Helvetika
‒
Solution /
]
Building a flexible visual system where every element works together.
We established a clear framework for imagery, typography, color, and composition, defining how each element should behave while keeping the overall visual language expressive and distinctive.
The resulting system balances consistency with creative freedom, giving the brand enough flexibility to adapt naturally across digital experiences, editorial layouts, campaigns, and future applications.
[
Helvetika
‒
Result /
]
A distinctive identity designed to stay recognizable as the brand evolves.
The final identity brings every touchpoint into one coherent experience, creating stronger visual recognition while preserving the expressive character and personality established throughout the project.
With a flexible foundation in place, the identity can continue evolving across new formats, platforms, and applications without sacrificing the clarity, consistency, or distinctive qualities that define the brand.
Increase in qualified leads
+12% MoM
Higher conversion rate
+6% MoM
